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    What Is Your Intention?

    April 3rd, 2009

    Understanding Conversions

    Conversions are the primary driving force behind digital marketing.  In addition to building brand awareness and increasing traffic, the business goal behind an integrated marketing strategy is conversion.  A conversion occurs when a prospective customer takes the marketer’s intended action.

    Is your intention clear to your visitors?

    Before beginning any strategic digital marketing campaign, we must be clear on who your customer is, what they want from you and how you can deliver (a portion of) that information for free.  Customers who have an active interest in your products or services are more likely to provide contact information in exchange for a sample of information that could prove useful to them. Any information you can collect about a visitor will assist you in determining whether they may be a qualified lead. Statistics have shown that visitors who voluntarily provide their contact information (opt-in) are up to 20% more likely to engage you.

    It is critical then, after all the work you go through to  get additional traffic to your web site, blog, RSS feed or electronic newsletter be sure to ask yourself, the following questions:

    • “How are we inviting the reader to actively engage us in conversation?”
    • “Did we intentionally create a targeted message that appeals to our particular audience?”
    • “Do we allow our visitors any opportunities to request information on services we offer, to call us or email us or complete a transaction online?”

    The top 5 conversion techniques include messaging that invites your visitor to:

    1. E-mail you for additional information or assistance
    2. Telephone you to make an appointment or for support
    3. Fill in a form requesting additional information
    4. Complete a transaction unattended
    5. Make a purchase

    Tailoring and targeting your message, and intended action through email marketing or pay per click advertising, blogs or Internet properties is key to converting passive viewers to active sales leads that can actually be tracked and measured through win-loss analytics.

    Now, what is your intention?

    No Comments » | Ch02 RSS - Games, Terms and Definitions | Permalink
    Posted by admin

    Podcasting

    February 4th, 2009

    Features

    • Full iTunes support (both feed and item tags).
    • Episodes can be added, edited, and deleted.
    • A dedicated podcasting feed  can stand alone or be applied to any archive, category, or tag page.
    • Support for multiple formats (or podcasts) with each format receiving their own dedicated feed.
    • Podcast player (audio and video) that can be included in any post

    No Comments » | 101 Uses for RSS, Ch05 RSS - Podcast | Permalink
    Posted by admin

    Post Production Supervisor

    February 3rd, 2009

    Job Description
    Post Production Supervisor
    10282
    Emeryville, CA
    Return to Previous Page
    About Pixar
    Pixar Animation Studios, a wholly-owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation.  Creator of some of the most successful and beloved animated films of all time, including Toy Story, Finding Nemo, The Incredibles, Cars, Ratatouille, and most recently, WALL-E. The Northern California studio has won 21 Academy Awards® and its nine films have grossed more than $4.5 billion at the worldwide box office to date.  The next film release from Disney/Pixar is UP (May 29, 2009).
    .
    Summary of Position
    Supervise the feature film post production process with the goal of a technically flawless final product delivered on time and on budget. Facilitate between the vendors of choice and Pixar departments (e.g., Image Mastering and Editorial). Apprise Producer, Associate Producer, Production Manager and Distributor of major schedule, budget, and technical issues related to post production.
    .
    Responsibilities
    Supervise

    • Supervise timely delivery of all elements needed for film and digital theatrical exhibition.
    • Partner with Director of Photography and Image Mastering Manager to plan and execute color grading and recording of theatrical deliverables.
    • Supervise color timing sessions at film lab.
    • Supervise previews and other pre-release screenings, including film festivals.
    • Supervise music recording sessions and mixdowns.
    • Co-supervise with Supervising Editor all mixes.
    • Responsible for QCing optical tracks to ensure quality.
    • Supervise release printing. Responsible for QCing show prints for special event screenings.


    • Partner with Post Production Manager to make best use of available resources.
    • Partner with Editorial Managers, Supervising Editors and First Assistant Editors to deliver working reels and cutlists as needed for sound mixes, output, etc.
    • Partner with Trailer/International Manager to assure smooth flow of elements as needed.
    • Partner with Distributor to ensure good communication and smooth flow of elements as needed.
    • Partner with Exhibitors to assure that Pixar releases are presented at the highest possible quality.

    Schedule

    • Author and update the post production schedules and deliverables tracking database with Post Production Manager.
    • Schedule all temp dubs, final dubs, ADR sessions, foley, music spotting sessions (i.e., book mix stages, schedule directors’ time, run playback reviews).
    • Schedule all sound effects, dialog, and music spotting and review sessions.
    • Partner with Producers and Production Managers to schedule Directors’ attendance at locked reel, print and sound post review time.

    Budget

    • Partner with Producers and Production Accountants to plan and track Post Production budgets.
    • Negotiate vendor pricing.
    • Manage day-to-day decision making related to Post Production budget.

    .
    Qualifications
    Qualifications
    Minimum five years practical operational, scheduling, and budgeting experience for film, video, and audio in a feature film post production environment.
    Good under deadline pressure. Multi-tasking. Works well independently and with others.
    Excellent written and oral communication skills.
    .
    Equal Employment Opportunity
    Pixar is an Equal Opportunity Employer
    .
    Return to Previous Page

    Comments Off | 01 CMS - Post, 02 RSS - to CMS, 04 HTML - Scrape, Ch01 RSS - VFX | Permalink
    Posted by admin

    PC Casual Games Senior Artist (san jose north)

    February 3rd, 2009

    The entertainment and games
    industry is growing and so is Namco Networks!  We are looking for
    exceptionally talented people to join our team.  Work with evolving and
    challenging technologies across many best-selling game titles in a fast-paced,
    creative and fun environment.  Join Namco Networks and play a vital role
    in this rapidly growing company and industry! For more information about our
    company, please visit: www.namcogames.com.

    PC CASUAL GAMES SENIOR ARTIST

    The PC Casual Games Senior Artist is responsible for supporting
    the PC game development team on downloadable and online casual game projects. 
    The position requires expertise in designing and creating 2D and/or 3D art for
    the web.

    Responsibilities include ability in the following
    areas:

    The PC Senior Artist formulates the creative aspects of the
    art development pipeline and watches over it during the course of production.

    -           Creation of 2D and/or 3D art assets for projects

    -           Produce concepts for characters, animations,
    game UI and background design

    -           Collaborate closely with a team of artists and
    designers

    -           Able to quickly pick up new software and adapt
    it to the asset development pipeline

    -           Able to work efficiently in creating large
    quantities of high quality art assets

    -           Able to take responsibility for a project’s
    workflow

    -           Able to work within boundaries to creatively
    solve art issues

    -           Anticipate the needs of artists in order to
    streamline productivity

    -           Work within the limits dictated by programming
    staff or project leads

    -           Participate in the critique of your own work and
    the work of others

    -           Organized approach to tasks, files and storage
    of materials

    -           Perform optimization of artwork for production

    Requirements

    -           3+ years game development experience in a senior
    role

    -           4+ years experience in computer generated art
    using Adobe and Macromedia programs

    -           Expert in 2D pixel art creation

    -           Game UI design experience

    -           Proven leadership skills and commitment to
    team-based performance

    -           Experience training artists to improve their
    overall efficiency, technique and quality of work

    -           Able to work with little or no guidance and be
    able to problem-solve art related situations

    -           Able to create tiles and texture maps

    Bonus Skills:

    -           BA or BFA in Animation, Graphic Design,
    Animation or Illustration

    -           Experience working in the pc casual game
    industry

    -           Advanced 3D skills in modeling and animation
    (After Effects, Flash, Maya and/or 3DS Max)

    -           2D animation experience

    -           Marketing and brand identity design experience understand
    the concept and work follow

               of web development.

    Portfolio Requirements:

    Your application must be accompanied by web link to an
    online portfolio/demo reel¬ (digital media preferred).

     

    Artistic Portfolio:

    Any or all of the following:

    -           Examples of 2D graphics from background art,
    character design, 2D animation, concept art

    or visual effects

    -           Examples of 3D graphics from models, animation, visual
    effects, texture mappingor environment design

    -           Paintings or sketches, created either using
    traditional or digitally methods

    -           Technical drawing in the form of schematics,
    architectural plans, industrial design, etc.

    Art Leadership Portfolio:

    Submit descriptions of projects where you led in a senior
    position and specify your roll in each example submitted, along with how many
    people you managed, if applicable.

    Professional Attributes

    • Must be responsible and accountable; enjoys collaborating
      and follows through on multiple complex projects.
    • Good communicator who possesses strong written and oral
      communication skills.
    • Enthusiastic and outgoing, excited about working at Namco
      Networks and possesses a positive attitude about the potential of this
      company.
    • Supportive, not just within the division but
      also       as well as cross-functionally
      supportive      , with a roll-up-your-sleeves attitude towards
      getting things done.
    • Able to listen to and implement accept
      constructive criticism.
    • Well-organized and detail-oriented.
    • Demonstrates excellent analytical skills.
    • Thinks “out of the box” with ability to come up with
      creative solutions.
    • Strong team player.

    ***Please include desired salary in cover letter

    Established January 1, 2006, Namco Networks America Inc. is
    a subsidiary of Namco Bandai Holdings (USA) Inc., a worldwide leader in the
    high-tech entertainment industry. Namco uses cutting-edge technology to provide
    fun, quality

    No Comments » | 02 RSS - to CMS, Ch02 RSS - Games | Permalink
    Posted by admin

    Interaction Designer (Silicon Valley)

    February 3rd, 2009

    User Experience Designer - International reach

    Come join an impactful team whose day-to-day challenges include shaping the next generation of a global portal. The team’s charter offers numerous opportunities of influence across the network, from planning and implementing user experiences such as visual identity and UI control behavior, to shaping the next generation of social and community services and personalized services, to creating best-in-class experiences for individual international markets. Our Global User Experience team is seeking a strategic, talented, and creative product designer who is excited about making our product the planet’s largest media and people network.

    As Product Designer, you will report directly to the Senior UX Lead at the US, Silicon Valley branch. You will design from concept to execution on a variety of both local and global products. Sample projects could include:

    • Encouraging users to consume and share content through social networking applications
    • Network cohesion initiatives, including visual identity, shared sign-in, and other cross-network experiences
    • Future vision initiatives, including vision prototyping
    • New ways to make our content available to users in ways that are personally relevant and engaging
    • Creating exciting new experiences based on partnerships with 3rd parties.

    Your primary responsibilities include working proactively with your Senior UX Lead, other designers, product teams, producers, usability, and research to create, implement, and document interface designs. You will carry this through from concept to design, including sketches, flows, wire frames, final production-quality mockups, and assets.

    As a designer who is part of a larger global user experience team, you will have additional responsibilities to regularly collaborate with the designers and researchers in the United States (Redmond and Mt. View, California), London, Dublin, and Japan branches to ensure we are creating truly global experiences that delight users in each market while at the same time strengthens the brand. This includes regular work sharing for input and feedback as well as working on joint collaborative projects.

    REQUIREMENTS:

    You should have a proven record of creating product designs that meet business needs, partner requirements, and user scenarios.

    You’ll bring strong creative, conceptual, and problem-solving skills, plus the strong communication and presentation skills necessary to effectively present, explain, negotiate, and monitor design solutions.

    You should have a passion for graphic design, hi-impact graphic communications, and digital media, with an in-depth understanding of contemporary trends and a drive to innovate and invent.

    You must be able to work collaboratively with other designers, and work on multiple interrelated projects to completion on schedule.

    You must be able to work well with ambitious product teams driving features that will define how users find information, share, and communicate over the Internet.

    You must be able to assess data from multiple sources, synthesize it, and develop strategies for your projects.

    Your key leadership skills include the ability to set priorities with your manager, support current products while working on the next product version, and make smart choices involving competing priorities.

    You must be a fast learner who understands the importance of our collaboration products and technologies.

    The ability to work on multiple projects and assignments and to participate in cross-group activities is a must.

    PARTICULARS:

    • This is a 3+ month, full-time, W-2 contract position located in Silicon Valley, CA

    • This position is not eligible for telecommute or offsite work
    • This position comes with full benefits including a comprehensive low premium, zero deductible health care plan, generous 401(k) plan (with immediate vestment), dental, vision, and bonus paid time.

    TO APPLY:

    Please send your resume and portfolio link/samples to JobsAG@sakson.com

    AQUENT (formerly Sakson & Taylor), is a firm that offers content design and development, marketing, and creative services solutions. For more than 20 years, we have helped provide outsourcing and staffing solutions to clients such as Microsoft, HP, and Starbucks. We’re a minority-owned business, committed to maintaining professional quality with a personal touch.

    To view our other openings in design, marketing, technical communications, and project management, please visit http://jobs.aquent.com/

    No Comments » | 02 RSS - to CMS, Ch03 RSS - Web | Permalink
    Posted by admin

    PC Casual Games Senior Artist (san jose north)

    February 3rd, 2009

    The entertainment and games
    industry is growing and so is Namco Networks!  We are looking for
    exceptionally talented people to join our team.  Work with evolving and
    challenging technologies across many best-selling game titles in a fast-paced,
    creative and fun environment.  Join Namco Networks and play a vital role
    in this rapidly growing company and industry! For more information about our
    company, please visit: www.namcogames.com.

    PC CASUAL GAMES SENIOR ARTIST

    The PC Casual Games Senior Artist is responsible for supporting
    the PC game development team on downloadable and online casual game projects. 
    The position requires expertise in designing and creating 2D and/or 3D art for
    the web.

    Responsibilities include ability in the following
    areas:

    The PC Senior Artist formulates the creative aspects of the
    art development pipeline and watches over it during the course of production.

    -           Creation of 2D and/or 3D art assets for projects

    -           Produce concepts for characters, animations,
    game UI and background design

    -           Collaborate closely with a team of artists and
    designers

    -           Able to quickly pick up new software and adapt
    it to the asset development pipeline

    -           Able to work efficiently in creating large
    quantities of high quality art assets

    -           Able to take responsibility for a project’s
    workflow

    -           Able to work within boundaries to creatively
    solve art issues

    -           Anticipate the needs of artists in order to
    streamline productivity

    -           Work within the limits dictated by programming
    staff or project leads

    -           Participate in the critique of your own work and
    the work of others

    -           Organized approach to tasks, files and storage
    of materials

    -           Perform optimization of artwork for production

    Requirements

    -           3+ years game development experience in a senior
    role

    -           4+ years experience in computer generated art
    using Adobe and Macromedia programs

    -           Expert in 2D pixel art creation

    -           Game UI design experience

    -           Proven leadership skills and commitment to
    team-based performance

    -           Experience training artists to improve their
    overall efficiency, technique and quality of work

    -           Able to work with little or no guidance and be
    able to problem-solve art related situations

    -           Able to create tiles and texture maps

    Bonus Skills:

    -           BA or BFA in Animation, Graphic Design,
    Animation or Illustration

    -           Experience working in the pc casual game
    industry

    -           Advanced 3D skills in modeling and animation
    (After Effects, Flash, Maya and/or 3DS Max)

    -           2D animation experience

    -           Marketing and brand identity design experience understand
    the concept and work follow

               of web development.

    Portfolio Requirements:

    Your application must be accompanied by web link to an
    online portfolio/demo reel¬ (digital media preferred).

     

    Artistic Portfolio:

    Any or all of the following:

    -           Examples of 2D graphics from background art,
    character design, 2D animation, concept art

    or visual effects

    -           Examples of 3D graphics from models, animation, visual
    effects, texture mappingor environment design

    -           Paintings or sketches, created either using
    traditional or digitally methods

    -           Technical drawing in the form of schematics,
    architectural plans, industrial design, etc.

    Art Leadership Portfolio:

    Submit descriptions of projects where you led in a senior
    position and specify your roll in each example submitted, along with how many
    people you managed, if applicable.

    Professional Attributes

    • Must be responsible and accountable; enjoys collaborating
      and follows through on multiple complex projects.
    • Good communicator who possesses strong written and oral
      communication skills.
    • Enthusiastic and outgoing, excited about working at Namco
      Networks and possesses a positive attitude about the potential of this
      company.
    • Supportive, not just within the division but
      also       as well as cross-functionally
      supportive      , with a roll-up-your-sleeves attitude towards
      getting things done.
    • Able to listen to and implement accept
      constructive criticism.
    • Well-organized and detail-oriented.
    • Demonstrates excellent analytical skills.
    • Thinks “out of the box” with ability to come up with
      creative solutions.
    • Strong team player.

    ***Please include desired salary in cover letter

    Established January 1, 2006, Namco Networks America Inc. is
    a subsidiary of Namco Bandai Holdings (USA) Inc., a worldwide leader in the
    high-tech entertainment industry. Namco uses cutting-edge technology to provide
    fun, quality

    No Comments » | 02 RSS - to CMS, Ch02 RSS - Games | Permalink
    Posted by admin